Lexus

Electrified

The global campaign, created though MPC’s Virtual Studio, envisages an electrified future in a series of films and social assets. In the film we follow Lexus’s revolutionary all-electric concept, the LF-30, through bold and modern CGI environments, to then reveal the current Lexus Electrified range, demonstrating that the innovative thinking behind the LF-30 also prevails in their electrified vehicles today.

My role as a motion designer was creating 2D & 3D graphics and animations for the billboards, neon signs & street graphics when LF-30 is roaming through the city streets.

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RETRO FUTURISM

My design team were responsible to populate this future city with abstract billboards and brands while also creating a future tech version of the LF-30 user interface. The end film uses AR to embrace energy, motion, movement and sustainability, whilst never losing the design and engineering edge that Lexus are known for.

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CLIENT | Lexus International

CREATIVE DIRECTOR | Ryan Jefferson Hays

MPC DESIGN TEAM | Adam Roche, Ingrid Tsy, Kerim Camdzic & Paul Hunt